SaaS
Relata
SaaS platform that helps real-estate developers accelerate & improve sales conversions
- Founded
- 2020
- Misfits invested
- 2024
- Founders
- Samudragupta Talukdar, Akshay Kochikar, Sachin Aglave, Sukumar Das
- Co-investors
- HDFC Capital, 100 Unicorns, Venture Catalyst
The company
Real estate developers face challenges in cash flow management due to an oversupply of unsold inventory, low lead-to-sales conversion rates, high conversion turnaround time (TAT), poor post-sales experiences, and difficulties in targeting non-resident Indians (NRIs) without digital tools.
Relata addresses these issues by improving sales conversion, reducing conversion TAT, and enhancing customer experience through:
🔆 Browser-based visualization and neighborhood maps
🔆 Behavioral analytics for faster sales closures
🔆 Automated sales processes and fully digital post-sales experience
🔆 Enhanced channel partner management
These solutions aim to accelerate real estate conversions and improve customer satisfaction.
Why we invested
Large profitable market with zero tech to manage customer experience!
🔆 Real Estate in India would be a $1 Tr+ market by 2030. But still very little has been spent by developers on tech to streamline their customer experience.
🔆 Even buyers of ultra premium flats (₹1.5Cr+) have to suffer with either dysfunctional or non-existent tech from developers.
🔆 Tech-enabled superior experience helps developers sell more and faster, helping them reduce their cash flow issues.
Capital-efficient founders!
🔆 Founders have built an extremely capital efficient business so far.
🔆 Raised only ₹ 2Cr so far from HDFC Capital and built the business to ₹5.2Cr revenue with PAT positive.
🔆 The tech depth they've built is impressive, considering the low capital they've invested.
Market Leaders working with the biggest Brands in Indian Real Estate!
🔆 Team's understanding of the problems and their thought process on solution makes them far ahead of the competition. Their depth of tech is not visible in any of the competition we looked at.
🔆 Their product superiority is also visible from the stellar client base they already have - DLF, Hiranandani, Embassy, Brigade, Guardian, Xanadu etc
🔆 We spoke to a few of their clients and they were extremely positive about Relata. They are already planning to have Relata in all their upcoming projects.
Backed by HDFC Capital!
🔆 HDFC Capital is one of India's largest residential real estate fund manager, with $3 billion in funds under management.
🔆 HDFC Capital sees new tech as key to creating efficiencies in real estate development, crucial for affordable housing.
🔆 They have already opened multiple doors for Relata and will continue to advise the team on GTM and execution.
Company facts as published by Misfits. Past investments are not a promise of future returns.
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