D2C Enablement · SaaS
BusinessOnBot
Supporting D2C brands, this YC-backed company enhances revenue and reduces CAC with AI
- Founded
- 2020
- Misfits invested
- 2023
- Founders
- Mohit Kumar, Kirushanth Kumar, Aditya Chintapalli
- Co-investors
- Y Combinator, Arjun Vaidya, Karan Jindal, Archana Priyadarshini, Dholakia Ventures, Abhishek Nag
The company
D2C brands face three main challenges:
1. High acquisition costs (CACs) clubbed with low conversion % on their website hinder profitable user acquisition
2. Despite ramping up marketing efforts, Customers prefer marketplaces like Amazon & Flipkart, leading to high commissions for both new & returning customers
3. Lack of sufficient data from marketplaces hampers optimizing customer retention strategies
BusinessOnBot addresses these challenges by providing a WhatsApp shop and attribution-based marketing tools. Their marketing automation tool (similar to what CleverTap does on App) helps brands drive down CAC & increase repeat %. Being live with 450+ brands allow them network effect to drive cross-selling of products between brands. Future plans include leveraging AI to improve website search and conversion flows.
Why we invested
Conversation commerce through WhatsApp for D2C brands - Great combination for a growing market.
All D2C brands, beyond a certain stage, face the existential dilemma of High CAC on own website Vs high commission on Marketplaces.
With increasing adoption of WhatsApp along with brand's need to do more effective CRM, WhatsApp Marketing automation comes as a rescue for the brands.
BoB is the only player which helps brand on low CAC acquisition along with driving repeat rates.
GroD2C community - Strong GTM to drive awareness!
450+ D2C brands are already live with BusinessOnBot. Clearly
they have the best GTM across all players.
Having built this community of D2C founders, they have been able to use that as a leverage towards a strong and differentiated GTM.
Community not only solves for awareness but also drives consideration.
Strong network effects for Brands on BoB already visible.
With increasing marquee brands on BoB, brands have been able to leverage each other's base for driving incremental new users.
Ability to cross-leverage each other's complimentary user base helps drive CAC for all the brands.
This network effect helps BoB to acquire a lot of new brands organically.
Company facts as published by Misfits. Past investments are not a promise of future returns.
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