Misfits
Join Misfits

B2B Ecommerce

[Redacted]

[Redacted] is a B2B grocery start-up co-founded by the ex-founder of a $31 million-valued grocery start-up

Founded
-
Misfits invested
2023
Founders
Undisclosed

The company

B2B grocery start-up co-founded by the ex-founder of a grocery start-up last valued at $31 mnproposition: [redacted] has its own technology and a franchisee network of digitised mom-and-pop stores.

It will enable access to fresh fruits and vegetables straight from the farm at competitive prices. Users of [redacted] app can access the platform through any medium – call, message, online or offline–across its network of mom-and-pop stores. Purchase of fruits and vegetables continues to be a high touch and feel

Why we invested

Huge Market. 90% of fresh fruits and vegetable sales even in tech first cities like Gurgaon & Bangalore is currently offline. $30-40 Billion market for top 50 cities in India. Out of this 95%+ is till offline. Best way to play F&V business is to enable local vendors and not replace them. Solid Offering!

  • Support local vendors without replacing them.

  • Enhance sorting skills through improved sourcing.

  • Minimise wastage through data science and provide superior buying experience.

Company facts as published by Misfits. Past investments are not a promise of future returns.

More from the portfolio

All investments
PostmanPostman is an API development platform, used by more than 25 million developers and 500,000 organisationsSaaS2023FreshlyFreshly is building lean supply chain for F&V to provide Fresh quality & competitive pricingQcomm For Fresh2024DevRevDevRev enables developers and engineers to create products focused on customer needsDeveloper Tools2023
Don’t be left outJoin Misfits