Qcomm For Fresh
Freshly
Freshly is building lean supply chain for F&V to provide Fresh quality & competitive pricing
- Founded
- 2024
- Misfits invested
- 2024
- Founders
- Yeshu Bansal, Parvesh Nehra
- Co-investors
- Abhishek Goyal, Saurabh Kumar, Pankaj Chaddah
The company
🔆 Freshly sources grade-A items with desired ripening for same day delivery.
🔆 No packaging on racks as F&V needs air to breathe to retain freshness.
🔆 QC at the time of dispatch to ensures consistency & zero quality issues.
🔆 Customers get to see actual images of the products on app before ordering.
🔆 Customers are charged for actual weight instead of range.
Why we invested
Solid Founders, ‘fresh’ new solve & a format that works!
🔆 Q-Comm Dominance : Q-commerce is reshaping India's e-commerce landscape. By replicating a winning format (dark stores) along with iterating on right product, large businesses will emerge.
🔆 Fresh Solve for F&V : E-comm & Q-comm have struggled to solve unique challenges of fresh. B2C F&V needs a new thoughtful solve to provide right freshness / quality at best prices.
🔆 Solid Team: Both Yeshu & Parvesh have spent significant time & effort in Q-comm & F&V space in their previous stints. No better team to build F&V Q-comm.
Company facts as published by Misfits. Past investments are not a promise of future returns.
