Brance

Inside sales is broken! Complex products have a longer buying process. These could be insurance policies or holiday packages (which are sold to individuals) or SaaS products (that are sold to SMEs).Companies that sell such products run 2 key processes: lead gen and inside (remote) sales. Currently, large inside sales teams are needed for fast responses, empathy, personalisation etc.Brance is using generative AI to help inside sales teams to achieve more. 1 Human + AI = Many humans. Integrating GPT for conversational AI poses challenges such as lack of business context, hallucinations, integrations requirements, high costs, slow response time, outdated training, and data privacy concerns. Brance is building the technology stack to overcome these restrictions. Being focused on inside sales allows them to fine-tune technology for this specific use case and build deeper features giving them an advantage over horizontals.The round is already oversubscribed. Next set of VCs are coming in at a >$5 mn valuation.